Fifth Partners, a provider of human, financial, and intellectual capital to build enduring, profitable enterprises, completed the merger with DigitalReef, a provider of marketing and advertising technologies. Financial terms were not disclosed. "When we first encountered Imagination Unwired, we were initially attracted to the product and the market. However, we really fell in love with the founding team. Their leadership has been a driving force in IU's success to date, and we look forward to watching that team continue to drive outstanding results as key members of the DigitalReef leadership team," Jeff Brownlow, Fifth Partners Managing Director.