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New Deal


Announced

Rise Baking Company to acquire Brill from Rhone Capital-backed Baker & Baker.

Synopsis

Rise Baking Company, which specializes in the production of premium cookies, decorated cakes, dessert bars, muffins, brownies, artisan breads and flatbreads, agreed to acquire Brill, a comprehensive bakery manufacturer, from Rhone Capital-backed Baker & Baker, a baking firm. Financial terms were not disclosed. "This strategic move will not only strengthen Rise Baking Company, but it will continue the great legacy of the Brill name and its employees. Brill’s commitment to customer care fits hand in glove with Rise’s relentless customer focus. And our people-first culture will embrace and welcome the great people of Brill," Kent Hayden, Rise Baking Company President.

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