Permira led a $157m Series D funding round in G2.

Permira, a global investment firm, led a $157m Series D funding round in G2, a marketplace for B2B software and services. The round had participation from investors Accel, Emergence, IVP, HubSpot Ventures, Salesforce Ventures, Auren Hoffman and Thomas D. Lehrman. "Software spending will top $4trn this year, and is growing quickly with the need for digital transformation. Customers expect reliable, trusted reviews for everything they shop for and this is increasingly true for B2B software purchases where complexity is at an all-time high and trust is low. This funding will be a catalyst for G2 to expand our community and products, grow our team, and continue investing in our vision to be the place for software online," Godard Abel, G2 CEO and Co-Founder.