Platinum Equity-backed Centerfield Media Holdings completed the acquisition of Datalot from Lightyear Capital for $400m.

Platinum Equity-backed Centerfield Media Holdings, a technology-driven marketing and customer acquisition company, completed the acquisition of Datalot a digital distribution for the insurance industry, from Lightyear Capital, a private equity firm, for $400m. "We are still in the early innings of digital adoption in the insurance industry, with digital marketing spend set to double by 2025. We are thrilled to be joining Centerfield and are confident that the combination of our respective platforms will both extend our leadership position in digital insurance and facilitate faster expansion into additional categories," Josh Reznick, Datalot Founder and CEO.