TSG Consumer Partners completed the acquisition of a majority stake in Rough Country from Gridiron Capital.

TSG Consumer Partners, a private equity firm, completed the acquisition of a majority stake in Rough Country, a provider of branded aftermarket performance-enhancing products and accessories, from Gridiron Capital, an investment firm. Financial terms were not disclosed. "TSG is the global leader in building world-class consumer brands, and we are excited to enter our next phase of growth with their support. Over the past few years, we have experienced great success under Gridiron’s ownership. With TSG’s unrivaled auto aftermarket and digital marketing expertise, we’ll continue to expand our brand reach, digital presence and diversified customer base as we help fulfill consumers’ passions for off-road and outdoor lifestyles around the world," Ken Dunn, Rough Country CEO.