Flywheel Partners completed the investment in Primal Strength.

Flywheel Partners, a UK based investment firm, completed the investment in Primal Strength, a provider of performance strength products for the commercial and home fitness markets. Financial terms were not disclosed. "The performance strength market, and our place within it, has continued to grow at pace as people increasingly recognise the importance of a hybrid approach to training combining both cardio and strength," Steven Rinaldi, Primal Strength Managing Director.