Better, a digital-first homeownership company whose services included mortgage, real estate, title, and homeowners insurance, agreed to acquire Trussle Lab, an operator of an online mortgage and advisory agency. Financial terms were not disclosed. “Better and Trussle were both founded on the understanding that consumers increasingly prefer to use online services to shop for and transact on major life purchases. It is 27 years since the World Wide Web was launched and most consumer industries have embraced it by now but the UK mortgage market is still characterized by analogue systems and processes. This market should not require consumers to apply for a mortgage 5 months before the end of the Stamp Duty holiday. We are very excited about becoming part of Better, and we are confident that Trussle’s future looks brighter than ever as part of a large and growing international organization that shares our commitment to making homeownership more simple, fair and accessible for all," Ian Larkin, Trussle CEO.