Mediaocean completed the acquisition of Flashtalking from TA Associates, for $502m.

Mediaocean, a platform for omnichannel advertising, completed the acquisition of Flashtalking, an online advertising company, from TA Associates, for $502m. "Bringing together Mediaocean and Flashtalking is an incredible opportunity for our customers, employees, and the industry at large. Flashtalking is the source of truth for digital and CTV ads and Mediaocean is the system of record for all media. Combined, we will deliver comprehensive and future-forward solutions for omnichannel advertising. Most importantly, our platform is not compromised by media ownership so we can focus solely on driving outcomes for marketers and their agency partners," Bill Wise, Mediaocean CEO.