QIA and Providence Public led a $150m funding round in Impact.

Qatar Investment Authority, a sovereign wealth fund, and Providence Public led a $150m funding round in Impact, a developer of a partnership management platform. Existing investors in Impact include PSG and Silversmith Capital Partners. “Brands are searching for new and authentic ways to reach consumers, more so now than ever before as traditionally relied-upon methods of advertising have become increasingly more disrupted and expensive. Partnerships create a path to the modern consumer by establishing a natural connection in the form of trusted information, reviews, and recommendations, and done with the consumer’s experience in mind. Impact has seen impressive growth in productive partnerships by driving this new wave of connection between brands, publishers, and consumers," David A. Yovanno, Impact CEO.