Vestar Capital Partners to invest in PetHonesty.

Vestar Capital Partners, a middle-market private equity firm, agreed to invest in PetHonesty, a provider of premium pet health products. Financial terms were not disclosed. "PetHonesty is a fast-growing company that has built a passionate following of pet-loving consumers, and we’re excited to partner with Ben and the entire team as the Company builds on its success. Pet parents have shown they are deeply committed to purchasing premium products, and PetHonesty is well positioned as the pet humanization trend and pet ownership continues to grow. We look forward to leveraging our consumer and pet category experience to help PetHonesty expand its brand and reach new customers," Winston Song, Vestar Managing Director and Co-Head of Consumer.