Qualtrics, an American experience management company, completed the acquisition of Usermind, a next-generation experience orchestration platform. Financial terms were not disclosed. Usermind will strengthen the Qualtrics XM Directory, the largest human sentiment database with over 4B customer and employee profiles, by bringing in contextual data from any source to create richer customer profiles that include every interaction a customer or employee has with a brand and all of the feedback they’ve provided over time.