SoftBank Vision Fund 2 completed the $100m funding round in Ethos, the insurtech firm. SoftBank joins an all-star cast of investors including Sequoia Capital, Accel, Google Ventures, General Catalyst, Jay-Z's Roc Nation and the investment vehicles of stars Will Smith and Robert Downey Jr. "Our goal isn't just to offer the best insurance customer experience ever created, but to offer it to everyone. Even at this early stage we've demonstrated that our technology can do this with life insurance. We're excited to apply our technology and data platform in new ways to expand that safety net even further," Peter Colis, Ethos CEO and Co-Founder.