Announced
Synopsis
CVC Capital, a private capital investment firm, agreed to invest $3.2bn in La Liga, the men's top professional football division of the Spanish football league system. The main organizing body of Spanish domestic football explains the agreement also aims to "lead the transformation that the entertainment world is experiencing and to maximize all the growth opportunities that clubs have to develop a new business model that allows them to diversify and intensify income generation and marketing models and accelerating its digital transformation," moving to a "a direct relationship with the fan, based on technology and digital and analytical capabilities." On December 16, 2021, Real Madrid, Barcelona and Athletic Bilbao started legal action against La Liga over CVC investment. On February 3, 2022, Royal Spanish Football Federation joined three elite clubs in their lawsuit against La Liga.
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