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New Deal


Announced

Levi Strauss to acquire Beyond Yoga.

Synopsis

Levi Strauss, an apparel company, agreed to acquire Beyond Yoga, a fast-growing, premium athletic and lifestyle apparel brand. Financial terms were not disclosed. "This acquisition establishes LS&Co.’s presence in the fast-growing activewear segment with a brand with tremendous growth potential. The foundation the Beyond Yoga team has built, combined with LS&Co.’s resources, global reach and scale, make me confident that Beyond Yoga will become a powerful growth engine for LS&Co. and help drive our strategic priorities. Beyond Yoga’s values-led approach to business, centered on inclusivity and authenticity, makes it a natural fit to our company portfolio. We look forward to welcoming the Beyond Yoga team to LS&Co," Chip Bergh, Levi Strauss President and CEO.

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