General Atlantic, a growth equity firm, and SoftBank Vision Fund 2, a venture capital fund, led a $1.5bn funding round in Trendyol, an e-commerce platform. Additional investors included Princeville Capital, ADQ and Qatar Investment Authority. “We founded Trendyol to create positive impact in the countries we serve. The funding proceeds will support Trendyol’s growth both within Turkey and internationally. In particular, Trendyol will continue its investment in nationwide infrastructure, technology and logistics, accelerate digitalisation of Turkish SMEs. We are very excited to partner with such strong investors who share our vision," Demet Suzan Mutlu, Trendyol’s Founder.