MERGE to acquire Blue Moon Digital.

MERGE, a storytelling technology company, agreed to acquire Blue Moon Digital, a digital marketing consultancy. Financial terms were not disclosed. “Through the lens of our retail and digital clients, we have seen an increased demand for eCommerce and performance marketing solutions that combine storytelling and technology in one integrated platform. As sophistication and content volume proves to be effective at driving traffic, joining forces with MERGE offers access to more talents ranging from poets to PhDs that will help elevate the results we can deliver to clients as they seek to capture more market share,” Cindy Brown, Blue Moon Digital CEO.