Announced
Completed
Financials
Sources
Tags
Single Bidder
Completed
Software
Private Equity
Venture Capital
Cross Border
software development
Majority
Private
Friendly
marketing analytics
Acquisition
Austria
Synopsis
SoftBank Vision Fund 2 led a $120m Series D round in Adverity, a marketing analytics platform, with participation from Sapphire Ventures. "There is a multitude of marketing tools available but the quantity of new tools that marketers implement doesn’t matter – what matters are the insights that help companies drive growth and avoid missteps. In today’s data-centric climate, every successful company must have data analytics at its core," Alexander Igelsböck, Adverity CEO.
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