SoftBank Vision Fund 2 led a $120m Series D round in Adverity, a marketing analytics platform, with participation from Sapphire Ventures. "There is a multitude of marketing tools available but the quantity of new tools that marketers implement doesn’t matter – what matters are the insights that help companies drive growth and avoid missteps. In today’s data-centric climate, every successful company must have data analytics at its core," Alexander Igelsböck, Adverity CEO.