McDonald’s-backed Plexure, a firm that offers a next-generation CRM, agreed to acquire TASK, a fully integrated transaction management platform, for $89m. “Our clients want to provide each customer a personalised, positive experience on device and in-venue. Major enterprise customers strive to do this today by integrating multiple vendor solutions and managing complex internal management requirements. With this acquisition, we will enable clients to deliver a better experience and a personalised and seamless service to all their customers, on mobile devices and throughout the venue, through an integrated, highly scalable platform,” Phil Norman, Plexure Chairman.