PSG Equity, a growth equity firm, completed a €60m investment in Sport Alliance, a provider of innovative software solutions and services to gyms and fitness suites. “We are delighted to be partnering with Daniel and his team as we look to build on Sport Alliance’s market position in the DACH region. We believe that with our support, Sport Alliance has the potential to become a leading provider of mission-critical software solutions to gyms and fitness studios globally,” Edd Hughes, PSG Managing Director.