Liftoff to merge with Vungle.

Liftoff, a complete mobile app marketing platform, agreed to merge with Vungle, an ad network providing a technology platform. The transaction follows prior majority investments from Blackstone. Financial terms were not disclosed. “When we launched Liftoff nine years ago, it was our vision to offer leading solutions for mobile marketers, in a world where few independent and unbiased alternatives existed. In joining forces with Vungle, we offer not only the industry’s most complete and scaled platform, but also maintain our focus on serving our mobile customers without any conflicts or competing offerings. I am excited about our next phase of growth and innovation as we create the go-to mobile growth platform of the future," Mark Ellis, Liftoff Co-Founder and CEO.