Broadlume, parent company of industry technology services providers FloorForce and Creating Your Space, agreed to acquire Retail Lead Management, the CRM company founded by Jason Goldberg in 2017. Financial terms were not disclosed. "The first is we want to provide flooring retailers with an all-in-one solution, integrating their digital marketing and website data with their client data. This will give retailers unique insight into their businesses so they can better understand ROI. Since we started the business, customers have been asking us to build this all-in-one platform, and a CRM is a huge step toward this," Todd Saunders, Broadlume CEO.