True, a communications conglomerate, completed the acquisition of a majority stake in D2C Zero Sugar business of Sneak Energy, a manufacturer of energy drinks. Financial terms were not disclosed. “Will and I are delighted to have found an investment partner that slots in so naturally to our company. The team at True seemed to get us and the Sneak brand straight away. They place people and culture at the top of the priority list, which was highly important to us and overall, they seem very different, and more human, to how we’d imagined private equity investors to be. We’re really excited to have True alongside us for this next phase of our journey," Jonny Teeling, Sneak Co-founder.