Baring Vostok, a private equity investment firm, completed an $13m investment in Mindbox, a marketing automation platform. “We are delighted that Baring Vostok has become an investor in Mindbox. The company’s founders, Ivan Borovikov and Alexander Gornik, have not only created a successful and growing business, but have also assembled a unique team of professionals who help Mindbox’s clients better understand their customers and communicate with them effectively. Mindbox’s USP is the team’s constant focus on evolving the services the company offers, and this is changing the entire marketing automation market in Russia. The company is already one of Russia’s 10 largest B2B SaaS providers, and Mindbox’s leadership in its segment and double-digit growth rates just confirm that the company has adopted the right business strategy,” Matvey Vinokurov, Baring Vostok Investment Director.