Mayfair Equity Partners, a tech and consumer growth investor, led a $41m Series E round in EGYM, a global fitness technology developer. "We are delighted that our new partner Mayfair Equity Partners shares our vision of a gym that works for everyone. The crucial prerequisite for all members to reliably achieve their workout goals is the seamless connection of hardware and software, in other words: the digitisation of the fitness space. For operators of fitness and health facilities, the digitisation of their offering is a huge opportunity to position themselves as innovative fitness providers for fun, effective and safe workouts, especially in competition with at-home-workout providers. The EGYM ecosystem supports gym operators with innovative solutions that simply work. Accordingly, we are using these additional funds from the financing round to expand our product portfolio and further increase our competitive edge," Philipp Roesch-Schlanderer, EGYM CEO.