Comvest Partners, an operationally-focused private investment firm, completed the investment in Gen3 Marketing, a multinational digital marketing services firm. Financial terms were not disclosed. "We are excited to partner with Gen3 and support an impressive team of pioneers in digital affiliate marketing. With consumers spending more time online, digital strategies represent a steadily growing share of advertisers’ overall marketing spend. Affiliate marketing has become an increasingly popular and important channel allowing advertisers to cost-effectively convert sales through targeted content. We look forward to supporting Gen3 in accelerating the strong growth of the business," Maneesh Chawla, Comvest Partners Senior Partner.