Advent and SoftBank led a $225m Series B funding round in Merama, an acquirer and builder of direct-to-consumer businesses in Latin America. Additional investors include Globo Ventures, Valor Capital, Balderton Capital and MAYA Capital. “This new financing from some of the world’s premier investors is a strong affirmation of Merama’s business model, momentum and the size of the market opportunity. We are pleased to welcome Advent, SoftBank and Globo Ventures as new partners alongside our existing investors and believe their deep experience building businesses in both Latin America and e-commerce will benefit Merama significantly," Sujay Tyle, Merama Co-Founder and CEO.