EQOM Group, a retailer in sexual wellness industry, agreed to acquire Amorelie, a fashionable onlineshop, from Nucom Group, a private equity firm. Financial terms were not disclosed. “We are very pleased with Amorelie's joining the EQOM Group. By joining forces, we can continue to grow together. The success formula of Amorelie comes from its great appearance. The company is known for its female-friendly approach to sexual wellness. The products they carry are colorful and stylish and the way in which the subject is discussed also has tremendous added value for us,” Eric Idema, EQOM Group CEO.