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New Deal


Announced

Completed

Brentwood Associates completed an investment in Service Management Group.

Synopsis

Brentwood Associates, a growth-oriented middle market private equity investment firm, completed an investment in Service Management Group, a global customer, patient and employee experience management firm. Financial terms were not disclosed. “The experience management market is rapidly evolving, and we look forward to expanding SMG’s market presence through strategic investments that accelerate technology development and further differentiate the professional services practice,” Craig Milius, Brentwood Partner.

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Market Context

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