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New Deal


Announced

4x4 Capital to acquire the former sports and active nutrition division of The Bountiful Company from KKR and Carlyle.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United States

Acquisition

Friendly

Miscellaneous Consumer Staple Goods

Private

Domestic

protein powders

Single Bidder

Majority

Private Equity

wellness brands

Pending

Synopsis

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4x4 Capital, a New York-based investment platform, agreed to acquire the former sports and active nutrition division of The Bountiful Company, an American dietary supplements company, from KKR and Carlyle. Financial terms were not disclosed. "With wellness-focused eating and drinking on the rise, protein has become a mainstream category. We look forward to partnering with Kent and his team to maximize long-term growth by offering great tasting products that will help people in their search for a healthier lifestyle," Alex Medicis, 4x4 Capital Co-Founder.

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