Perion Network completed the acquisition of Vidazoo for $94m.

Perion Network, an advertising technology company, completed the acquisition of Vidazoo, a video technology company, for $94m. “The video advertising market is massive but highly concentrated among the largest publishers and broadcasters. Just as Shopify’s platform enables thousands of stores to compete with Amazon and Walmart, Vidazoo empowers hundreds of video-hungry publishers with a simple, highly scalable, plug-and-play video solution. By combining our high-impact video suite and Vidazoo’s unique online video player, we are offering an END to END video solution, eliminating all existing intermediate functions, and creating a direct, simpler and transparent relationship between advertisers and publishers," Doron Gerstel, Perion CEO.