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New Deal


Announced

Completed

AppLovin completed the acquisition of MoPub from Twitter for $1.05bn.

Financials

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Transaction Value£771m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Acquisition

monetization solutions

Private

Domestic

Majority

United States

Single Bidder

Friendly

Payments / Commerce

Completed

Synopsis

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AppLovin, a technology platform, completed the acquisition of MoPub, a company that provides monetization solutions for mobile app publishers, from Twitter, a social networking platform, for $1.05bn. "This transaction increases our focus and demonstrates confidence in our revenue product roadmap, accelerating our ability to invest in the core products that position Twitter for long-term growth and best serve the public conversation. We thank the incredible teams and customers who have contributed to making MoPub a success within Twitter over the years," Jack Dorsey, Twitter CEO.

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