WestBridge Capital, a private equity firm, led a $50m funding in Fraazo, a direct-to-consumer brand in the fresh vegetables and fruits category, with participation from Sixth Sense Ventures, Equanimity Investments and Apar Group. “We are impressed by Fraazo’s exceptional growth in a large market such as Mumbai. With the convenience of quick home delivery and a business model that befits rapid scale-up, we’re excited to partner with Fraazo as they extend their proposition to customers across India,” Sandeep Singhal, WestBridge Capital Co-Founder and Managing Director.