Sonobi, a developer of an advertising technology, agreed to acquire Amply, a provider of digital publication and marketing platform services. Financial terms were not disclosed. “To build a smarter advertising marketplace, we must combine a programmatic advertising platform with scaled consumer-direct first party data and layer the best identity graph on top of that. Our acquisition of Amply powers the future of programmatic advertising with a robust and diverse range of premium audience data, delivering improved performance to publishers and advertisers with more accurate targeting and identity resolution. We are pleased to have the opportunity to learn from our partners at Amply, as we work together to apply their audience-first ethos on a broader scale," Michael Connolly, Sonobi CEO.