ironSource to acquire Bidalgo.

ironSource, a business platform for the App Economy, agreed to acquire Bidalgo, a marketing software company. Financial terms were not disclosed. “This acquisition is part of a wider strategy, which includes the acquisition of Luna Labs earlier this year, to build a full marketing stack within the ironSource platform. The combination will give app marketers an end-to-end solution for their entire marketing operation in one place, from creating ads through managing campaigns across channels and optimizing them," Omer Kaplan, ironSource CRO and Co-Founder.