Ascential, a specialist information, analytics and eCommerce optimisation company, agreed to acqure 4K Miles, a China-based digital commerce advertising and marketplace insights business. Financial terms were not disclosed. “4K’s leadership in serving the unique and complex needs of Chinese challenger brands on Amazon opens this fast growing customer group to our digital commerce capabilities, while building further scale in this important region. In particular, 4K's offering in China's challenger brand space complements Perpetua's position in North America, while it also offers expertise in market sizing and targeting, enhancing our all-round Digital Commerce proposition for this customer segment,” Duncan Painter, Ascential CEO.