Seven West Media, an ASX-listed media company and is a diversified media business, agreed to acquire Prime Media Group, a regional television broadcaster, for $131.9m. "This proposal is an important step forward for both companies. SWM and PRT are great partners and have a long, successful relationship. Together, they will offer the best content for our national audience and unmatchable premium revenue opportunities for our clients," James Warburton, Seven West Media Managing Director and CEO.