Announced
Completed
Financials
Tags
United States
online insight community
Cross Border
Private
Software
Majority
Single Bidder
research
Acquisition
Completed
Friendly
insight solutions
Synopsis
Similarweb, a digital intelligence provider for enterprise and small to mid-sized business, completed the acquisition of Embee Mobile, a unique mobile-based insight communities building and managing company. Financial terms were not disclosed. "We believe Embee’s metered panel is one of the largest in the world, and it adds a new dimension to our highly differentiated approach to digital measurement. With consumers spending increasingly more time — over four hours per day — on their mobile devices, the granular insight into mobile app usage that Embee enables is more valuable than ever, across a wide variety of industries and use cases. Beyond this, Embee positions us to introduce additional exciting new market research capabilities in the future," Benjamin Seror, Similarweb Chief Product Officer.
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