Similarweb completed the acquisition of Embee Mobile.

Similarweb, a digital intelligence provider for enterprise and small to mid-sized business, completed the acquisition of Embee Mobile, a unique mobile-based insight communities building and managing company. Financial terms were not disclosed. "We believe Embee’s metered panel is one of the largest in the world, and it adds a new dimension to our highly differentiated approach to digital measurement. With consumers spending increasingly more time — over four hours per day — on their mobile devices, the granular insight into mobile app usage that Embee enables is more valuable than ever, across a wide variety of industries and use cases. Beyond this, Embee positions us to introduce additional exciting new market research capabilities in the future," Benjamin Seror, Similarweb Chief Product Officer.