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Announced

Nu Skin to acquire Mavely.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

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Friendly

Media Agencies

Majority

Domestic

Acquisition

Pending

United States

online media

Private

Single Bidder

Synopsis

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Nu Skin, an American multilevel marketing company, agreed to acquire Mavely, an emerging social commerce platform. Financial terms were not disclosed. "We believe that Mavely's social commerce technology will help simplify and supercharge social selling for hundreds of thousands of Nu Skin brand affiliates. The Mavely team has been an innovator in social commerce and shares our vision of empowering people to be passionate advocates for brands they love. We anticipate that Mavely's advanced technology platform will help fuel our growth as we aspire to be a leader in the dynamic social commerce market," Ryan Napierski, Nu Skin President and CEO.

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