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Announced

Nu Skin to acquire Mavely.

Synopsis

Nu Skin, an American multilevel marketing company, agreed to acquire Mavely, an emerging social commerce platform. Financial terms were not disclosed. "We believe that Mavely's social commerce technology will help simplify and supercharge social selling for hundreds of thousands of Nu Skin brand affiliates. The Mavely team has been an innovator in social commerce and shares our vision of empowering people to be passionate advocates for brands they love. We anticipate that Mavely's advanced technology platform will help fuel our growth as we aspire to be a leader in the dynamic social commerce market," Ryan Napierski, Nu Skin President and CEO.

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