New Mountain Capital-backed Bounteous completed the acquisition of Hathway.

New Mountain Capital-backed Bounteous, a digital innovation partner of brands, completed the acquisition of Hathway, a digital growth partner specializing in content. Financial terms were not disclosed. “Our clients and staff are excited about the incremental value this union brings to the table. We’ve become the go-to partner for dining and convenience store brands seeking to drive customer loyalty, lifetime value and incremental sales, based in no small part on our expertise with many of the industry’s top technologies like Olo, Punchh, and Paytronix. Now, with Bounteous, we gain instant access to a global talent network, additional capabilities, and resources to help us make this an ever better place for our team to succeed in driving results for our clients. My co-founder Kevin Rice and I couldn’t be happier to be joining the Bounteous leadership team and helping accomplish its broader vision," Jesse Dundon, Hathway CEO.