InfraVia Growth,a private equity firm, led a $40m Series C funding round in Ometria, a customer data and marketing platform, with participation from Octopus Ventures, Sonae IM, Summit Action, Adjuvo, Columbia Lake Partners and Lance Batchelor. “Successful commerce now hinges completely on the ability for brands to differentiate through building superior customer experiences, and Ometria provides the solution for achieving this. There are hundreds of solutions that claim to help build cross-channel experiences, but Ometria stood out to us because it actually delivers on this commitment in innovative ways. We are thrilled to invest in a company that has the leadership, the vision, and the resonance with the retail sector,” Guillaume Santamaria, InfraVia Capital Partners Partner.