Greenoaks, an investment firm, led $73m Series A funding round in Pigment, a business planning solution provider, with participation from FirstMark Capital and Blossom Capital. “Financial planning & analysis is a critical business function. But today, most companies rely on software that hasn't evolved in years — either outdated spreadsheets that are inflexible and don't scale, or expensive and overly-complex FP&A suites that require an industry of consultants to support them. Today's businesses demand agile and intelligent tools that will help them make better decisions more quickly. That's why we were excited to meet Pigment, which is bringing a world-class engineering team and an exceptional product to a timely problem. We believe that the company will rapidly become the market’s clear leader in planning software, building faster and for broader use cases than any competitor, and delighting their customers along the way. Greenoaks is thrilled to partner with them at this exciting moment in their journey,” Neil Shah, Greenoaks Capital Partner.