Falcon Edge Capital led a $135m Series B funding round in Mensa Brands.

Falcon Edge Capital, an asset management company, led a $135m Series B funding round in Mensa Brands, a developer of a brand-building platform. Additional investors include Prosus Ventures, Tiger Global, Norwest Venture Partners and Accel. “Mensa demonstrates a tangible uplift through a combination of product and pricing optimization, technology-led process improvement, distribution and marketing augmentation and fine-tuning the supply chain. These levers meaningfully accelerate the growth and margin trajectory of the brands and make them well poised to become category leaders. We believe Mensa is well on track to cement its reputation as the partner of choice for well-performing e-commerce brands,” Navroz Udwadia, Falcon Edge Capital Co-Founder and Partner.