Willy Bogner, a lifestyle and sports fashion company, and Bosideng International Holdings, a Chinese fashion accessories company, to form a joint venture to operate in the Greater China Area. Financial terms were not disclosed. “This step is a milestone in our global growth path and contributes perfectly to our internationalization strategy. Our goal as BOGNER is to become an established player in the Athluxury Sports Fashion sector in the Greater China Area, creating a new dimension to the combination of fashion and sports. We are pleased to have Bosideng as a strong partner with great market expertise at our side to seize the potential of the region with us," Heinz Hackl, BOGNER Co-CEO.