Cortec Group, a private equity firm, completed an investment in Pink Lily, an e-commerce retailer of women’s lifestyle brands. Financial terms were not disclosed. "We are humbled by the success of Pink Lily and the engagement we see from our customers not only as shoppers but as active followers on social media, providing us with constant feedback, insight and inspiration. We are thrilled to work with this group of private equity investors who bring a wealth of global retail experience to the table. As we enter the next phase of Pink Lily's growth, this financing will enable us to continue engaging with our customers in new and innovative ways while bringing the Pink Lily lifestyle to even greater audiences," Tori Gerbig, Pink Lily Co-Founder and CEO.