WPP, a British multinational communications, advertising, public relations, technology, and commerce holding company, agreed to invest in Made Thought, a branding and design agency. Financial terms were not disclosed. "WPP is known for its creative excellence and our award-winning work that helps drive transformative growth for our clients. Bringing Made Thought together with Universal Design Studio and Map Project Office to create The New Standard will further strengthen our position as a creative leader and raise the bar for design that speaks to people across different platforms," Mark Read, WPP CEO.