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Announced

IMG to acquires the Mutua Madrid Open and Acciona Open de España.

Synopsis

IMG, a company in sports, fashion, events and media, agreed to acquires the Mutua Madrid Open, a tennis tournament, and Acciona Open de España, a golf tournament, from Super Slam, Madrid Open organizer, and Madrid Trophy Promotion, Spanish entity that operates the tournament. Financial terms were not disclosed. “The Mutua Madrid Open will be a strong addition to our global events portfolio and tennis business, which will now boast two of the three mandatory combined events on both tours. We’re looking forward to leveraging Endeavor’s broader network to further enhance the fan experience and add value across production, media, brand partnerships, retail, and hospitality, just as we’ve done with the Miami Open,” Sam Zussman, IMG Co-President of Media and Events.

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