Procter & Gamble completed the acquisition of Ouai for $300m.

Procter & Gamble, an American multinational consumer goods corporation, completed the acquisition of Ouai, a US-based brand that started initially as a hair care line, for $300m. The deal is P&G’s second premium category acquisition in a matter of weeks, after it invested in its skin care portfolio with a buyout of cult brand Farmacy Beauty.